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The drivers of employee brand endorsement in social media
Published 2022Get full text Get full textMaster's thesis -
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Antecedents and consequences of brand love
Published 2021Get full text Get full textMaster's thesis -
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The backstage of brand-artist marketing collaborations : the artist perspective
Published 2021Get full text Get full textMaster's thesis -
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Recognizing consumer-brand touchpoints in the omnichannel environment and forming a touchpoint path
Published 2020Get full text Get full textMaster's thesis -
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Social media influencers in Finland : brand fit and communication strategy roles
Published 2020Get full text Get full textMaster's thesis -
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Identifying drivers of brand polarization from consumer perspective
Published 2021Get full text Get full textMaster's thesis -
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Consumer power >< brand force : defining brand equity assets for the empowered consumers
Published 2019Get full text Get full textMaster's thesis -
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Examining the antecedents and consequences of web brand experience
Published 2019Get full text Get full textMaster's thesis -
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