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1
The Formation of Parasocial Relationships Via Video Content in a Brand Community
Published 2024Get full text Get full textMaster's thesis -
2
AI-powered marketing automation: exploring the factors affecting implementation in a large company
Published 2024Get full text Get full textMaster's thesis -
3
Value or necessity: Why consumers choose the premium in freemium
Published 2024Get full text Get full textMaster's thesis -
4
“The Shoemaker’s Children Always Go Barefoot” – Case Study on Internal Branding within a Marketing Agency
Published 2024Get full text Get full textMaster's thesis -
5
Cool by association: examining the impact of influencers on brand coolness
Published 2024Get full text Get full textMaster's thesis -
6
Exploring the role of generative artificial intelligence in digital content marketing
Published 2024Get full text Get full textMaster's thesis -
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8
The Impact of Generative Artificial Intelligence on Digital Content Marketing Practices
Published 2024Get full text Get full textMaster's thesis -
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10
Effective Implementation of Digital Content Marketing in B2B Organizations
Published 2024Get full text Get full textMaster's thesis -
11
Technology-mediated integration of sales and marketing
Published 2024Get full text Get full textMaster's thesis -
12
Dimensions of Performance Measurement in Digital Content Marketing
Published 2024Get full text Get full textMaster's thesis