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Perceptions of digital marketing usage in Finnish SMEs : a case study
Published 2012Master's thesis -
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Measuring consumer brand engagement on social media with annoyance as a moderator
Published 2017JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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Online marketing for the cookieless future in Finland
Published 2023Get full text Get full textMaster's thesis -
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Conscientious corporate branding via B2B influencer marketing
Published 2023Get full text Get full textMaster's thesis -
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The drivers of employee brand endorsement in social media
Published 2022Get full text Get full textMaster's thesis -
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Visual social media engagement : Nordic brands on Instagram
Published 2022Get full text Get full textMaster's thesis -
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Consumers’ views on utilizing social media influencers in organization’s CSR communication
Published 2022Get full text Get full textMaster's thesis -
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Facebook content marketing for Finnish plant-based protein producers
Published 2021Get full text Get full textMaster's thesis -
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Promotional sweepstakes' potential to engage customers on Facebook
Published 2021Get full text Get full textMaster's thesis -
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Social media influencers in Finland : brand fit and communication strategy roles
Published 2020Get full text Get full textMaster's thesis -
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Modern music industry perspectives on music marketing using social media platforms
Published 2023Get full text Get full textBachelor's thesis -
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Utilization of influencer marketing in sport sponsorship on Instagram
Published 2023Get full text Get full textMaster's thesis -
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From pixels to fame : an empirical study of Virtual Influencers and gen Z customer engagement
Published 2023Get full text Get full textMaster's thesis -
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Business customers' attitudes toward social media marketing
Published 2018Get full text Get full textMaster's thesis -
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Facilitators and impediments in the adoption and implementation of the HubSpot marketing automation system
Published 2017Get full text Get full textMaster's thesis