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Marketing communication in Finnish industrial companies
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Vuorio, Mikko
Published 2010
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Improving service business activities in manufacturing industry through value co-creation : a case of a multinational machine manufacturing company
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Korppi, Saara
Published 2022
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industrial services
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manufacturing industry
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markkinointiviestintä
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palveluliiketoiminta
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service business
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service dominant logic
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tapaustutkimus
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tehdasteollisuus
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teollisuusyritykset
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value co-creation
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value creation
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