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University of Jyväskylä
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Yritysimago ja symbolinen kuluttajuus : henkilöstö yritysimagon tuottajana ja kuluttajana
by
Tsupari, Tanja
Published 2001
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Master's thesis
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Master's thesis
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Kauppakorkeakoulu
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imago
kuluttajakäyttäytyminen
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kuluttajat
kulutus
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yritykset
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