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The complex nature of brand relationships : interpersonal or parasocial love?
Published 2016JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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Antecedents and consequences of brand love
Published 2021Get full text Get full textMaster's thesis -
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The complex nature of brand relationships : interpersonal or parasocial love?
Published 2016Get full text Get full textMaster's thesis