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Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy
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Taiminen, Kimmo, kirjoittaja
Published 2013
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JYX-julkaisuarkisto / JYX Digital Archive
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Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy
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Taiminen, Kimmo
Published 2013
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Examining the antecedents and consequences of web brand experience
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Konttinen, Joel
Published 2019
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