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Integration of digital marketing into the business-to-business marketing process
Published 2012Master's thesis -
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Successful design of explorative and exploitative strategies over product development and marketing
Published 2014Master's thesis -
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Factors affecting cooperation in a marketing channel as perceived by channel members : case: Ensto UN
Published 2008Master's thesis -
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Successful interactive business : integration of strategy and IT
Published 2005Doctoral dissertation -
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Successful interactive business : integration of strategy and IT
Published 2005Get full text
Doctoral dissertation -
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Value creation through digital value-based selling activities
Published 2023Get full text Get full textMaster's thesis -
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How does a licensing business manage its brand through third party B2B relationships
Published 2022Get full text Get full textMaster's thesis -
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Merging brands : the effects of a post-acquisition brand change to corporate customer relationships
Published 2022Get full text Get full textMaster's thesis -
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Digital Content Marketing in Communicating Green Initiatives of Sustainable B2B Companies in Sweden
Published 2022Get full text Get full textMaster's thesis -
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Brand building in startups : best practices and influence on angel investor decision-making
Published 2020Get full text Get full textMaster's thesis -
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From customer data to customer's data : reverse use of customer data as a tool for value co-creation
Published 2021Get full text Get full textMaster's thesis -
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E-commerce analytics as B2B sales and marketing performance enabler : a case study in spare parts business
Published 2019Get full text Get full textMaster's thesis -
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Managing a start-up brand from founder competence and nets
Published 2019Get full text Get full textMaster's thesis