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  1. 1
    Ecommerce drivers and marketing partnerships in successful export marketing of Finnish born globals

    Ecommerce drivers and marketing partnerships in successful export marketing of Finnish born globals by Penttinen, Jukka, kirjoittaja

    Published 2015
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  2. 2
    Integration of digital marketing into the business-to-business marketing process

    Integration of digital marketing into the business-to-business marketing process by Laukkanen, Mari

    Published 2012
    Master's thesis
  3. 3
    Successful design of explorative and exploitative strategies over product development and marketing

    Successful design of explorative and exploitative strategies over product development and marketing by Mokkila, Antti, kirjoittaja

    Published 2014
    Master's thesis
  4. 4
    Factors affecting cooperation in a marketing channel as perceived by channel members : case: Ensto UN

    Factors affecting cooperation in a marketing channel as perceived by channel members : case: Ensto UN by Kupari, Hanna

    Published 2008
    Master's thesis
  5. 5
    Content as an engagement tool in business-to-business marketing

    Content as an engagement tool in business-to-business marketing by Tastula, Samuel

    Published 2014
    Master's thesis
  6. 6
    How Finnish companies use social media in China, and are cultural differences taken into account?

    How Finnish companies use social media in China, and are cultural differences taken into account? by Markkanen, Sami, kirjoittaja

    Published 2015
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  7. 7
    Shifting the conventional pharmaceutical marketing towards sustainable and socially responsible marketing : a critical analysis on Visanne® marketing initiatives vs. ISO 26000 guideline

    Shifting the conventional pharmaceutical marketing towards sustainable and socially responsible marketing : a critical analysis on Visanne® marketing initiatives vs. ISO 26000 guid... by Hytti, Jenna

    Published 2012
    Master's thesis
  8. 8
    Value creation through digital value-based selling activities

    Value creation through digital value-based selling activities by Tiainen, Petra

    Published 2023
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    Master's thesis
  9. 9
    How does a licensing business manage its brand through third party B2B relationships

    How does a licensing business manage its brand through third party B2B relationships by Kivimaa, Onni

    Published 2022
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    Master's thesis
  10. 10
    Merging brands : the effects of a post-acquisition brand change to corporate customer relationships

    Merging brands : the effects of a post-acquisition brand change to corporate customer relationships by Laitinen, Salli

    Published 2022
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    Master's thesis
  11. 11
    Digital Content Marketing in Communicating Green Initiatives of Sustainable B2B Companies in Sweden

    Digital Content Marketing in Communicating Green Initiatives of Sustainable B2B Companies in Sweden by Nguyen, Pham Thuy Trang

    Published 2022
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    Master's thesis
  12. 12
    Brand building in startups : best practices and influence on angel investor decision-making

    Brand building in startups : best practices and influence on angel investor decision-making by Reuter, Aapo

    Published 2020
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    Master's thesis
  13. 13
    Applying machine learning to marketing : implementation and management of a next best offer recommendation model in the financial industry

    Applying machine learning to marketing : implementation and management of a next best offer recommendation model in the financial industry by Valtonen, Anna

    Published 2020
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    Master's thesis
  14. 14
    The role of internal branding in employee brand knowledge, brand commitment and brand endorsement : a case study

    The role of internal branding in employee brand knowledge, brand commitment and brand endorsement : a case study by Kemppi, Mari

    Published 2020
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    Master's thesis
  15. 15
    From customer data to customer's data : reverse use of customer data as a tool for value co-creation

    From customer data to customer's data : reverse use of customer data as a tool for value co-creation by Horttanainen, Ella

    Published 2021
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    Master's thesis
  16. 16
    The antecedents of marketing automation success in system implementation process : case Finnish manufacturing company

    The antecedents of marketing automation success in system implementation process : case Finnish manufacturing company by Hämäläinen, Roosa

    Published 2020
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    Master's thesis
  17. 17
    E-commerce analytics as B2B sales and marketing performance enabler : a case study in spare parts business

    E-commerce analytics as B2B sales and marketing performance enabler : a case study in spare parts business by Ylinen, Sari

    Published 2019
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    Master's thesis
  18. 18
    Managing a start-up brand from founder competence and nets

    Managing a start-up brand from founder competence and nets by Moisiola, Jani

    Published 2019
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    Master's thesis
  19. 19
    Growth marketing concept : case study on Finnish companies

    Growth marketing concept : case study on Finnish companies by Orzheshkovskaya, Daria

    Published 2019
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    Master's thesis
  20. 20
    Selling the value of data with a customer-centric approach : case Vaisala

    Selling the value of data with a customer-centric approach : case Vaisala by Laakkonen, Aki

    Published 2023
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    Master's thesis
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