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Value creation through digital value-based selling activities
Published 2023Get full text Get full textMaster's thesis -
2
How does a licensing business manage its brand through third party B2B relationships
Published 2022Get full text Get full textMaster's thesis -
3
Merging brands : the effects of a post-acquisition brand change to corporate customer relationships
Published 2022Get full text Get full textMaster's thesis -
4
Digital Content Marketing in Communicating Green Initiatives of Sustainable B2B Companies in Sweden
Published 2022Get full text Get full textMaster's thesis -
5
Brand building in startups : best practices and influence on angel investor decision-making
Published 2020Get full text Get full textMaster's thesis -
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From customer data to customer's data : reverse use of customer data as a tool for value co-creation
Published 2021Get full text Get full textMaster's thesis -
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E-commerce analytics as B2B sales and marketing performance enabler : a case study in spare parts business
Published 2019Get full text Get full textMaster's thesis -
11
Managing a start-up brand from founder competence and nets
Published 2019Get full text Get full textMaster's thesis -
12
Growth marketing concept : case study on Finnish companies
Published 2019Get full text Get full textMaster's thesis -
13
Selling the value of data with a customer-centric approach : case Vaisala
Published 2023Get full text Get full textMaster's thesis -
14
The concept of growth hacking : case study on Finnish companies
Published 2023Get full text Get full textMaster's thesis -
15
International performance of Finnish information technology SMEs
Published 2019Get full text Get full textMaster's thesis -
16
Perspective of small enterprises : how web analytics are used by Finnish online retailers?
Published 2018Get full text Get full textMaster's thesis -
17
The role of internal processes in brand alignment
Published 2024Get full text Get full textMaster's thesis