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1
Value creation through digital value-based selling activities
Published 2023Get full text Get full textMaster's thesis -
2
From customer data to customer's data : reverse use of customer data as a tool for value co-creation
Published 2021Get full text Get full textMaster's thesis -
3
E-commerce analytics as B2B sales and marketing performance enabler : a case study in spare parts business
Published 2019Get full text Get full textMaster's thesis -
4
Enhancing CRM strategy : the role of data, leadership and organizational culture
Published 2018Get full text Get full textMaster's thesis