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  1. 1
    The impact of digitalization on marketing communications measurement process : case of global B2B industrial companies

    The impact of digitalization on marketing communications measurement process : case of global B2B industrial companies by Järvinen, Joel

    Published 2011
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    Master's thesis
  2. 2
    Integration of digital marketing into the business-to-business marketing process

    Integration of digital marketing into the business-to-business marketing process by Laukkanen, Mari

    Published 2012
    Master's thesis
  3. 3
    Content as an engagement tool in business-to-business marketing

    Content as an engagement tool in business-to-business marketing by Tastula, Samuel

    Published 2014
    Master's thesis
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