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Integration of digital marketing into the business-to-business marketing process
Published 2012Master's thesis -
6
Engagement through content marketing in corporate blogs
Published 2017JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
7
Information technology in a business environment : providing support for sales and marketing function : case: Valmet Service
Published 2000Master's thesis -
8
Successful design of explorative and exploitative strategies over product development and marketing
Published 2014Master's thesis -
9
Building a brand in business-to-business markets : case Proceedo Commerce AB
Published 2001Master's thesis -
10
Brand in Business-to-Business Market : case: Raflatac's merchant business
Published 2004Master's thesis -
11
Factors affecting cooperation in a marketing channel as perceived by channel members : case: Ensto UN
Published 2008Master's thesis -
12
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13
The role of company stories in marketing from the viewpoint of storytelling process : cases: IVANAhelsinki and Rapala VMC
Published 2003Master's thesis -
14
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15
How firms engage in product and promotion adaptation when entering foreign markets
Published 2023Get full text Get full textMaster's thesis -
16
Germany’s biofuel market : An analysis of constraints and opportunities for Nordic Businesses
Published 2023Get full text Get full textMaster's thesis -
17
Conducting B2B SaaS business with a freemium model : a case study
Published 2022Get full text Get full textMaster's thesis -
18
Digital Content Marketing in Communicating Green Initiatives of Sustainable B2B Companies in Sweden
Published 2022Get full text Get full textMaster's thesis -
19
Consumers’ views on utilizing social media influencers in organization’s CSR communication
Published 2022Get full text Get full textMaster's thesis -
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