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Integration of digital marketing into the business-to-business marketing process
Published 2012Master's thesis -
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Engagement through content marketing in corporate blogs
Published 2017JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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Information technology in a business environment : providing support for sales and marketing function : case: Valmet Service
Published 2000Master's thesis -
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Successful design of explorative and exploitative strategies over product development and marketing
Published 2014Master's thesis -
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Building a brand in business-to-business markets : case Proceedo Commerce AB
Published 2001Master's thesis -
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Factors affecting cooperation in a marketing channel as perceived by channel members : case: Ensto UN
Published 2008Master's thesis -
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The role of company stories in marketing from the viewpoint of storytelling process : cases: IVANAhelsinki and Rapala VMC
Published 2003Master's thesis -
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How firms engage in product and promotion adaptation when entering foreign markets
Published 2023Get full text Get full textMaster's thesis -
14
Germany’s biofuel market : An analysis of constraints and opportunities for Nordic Businesses
Published 2023Get full text Get full textMaster's thesis -
15
Digital Content Marketing in Communicating Green Initiatives of Sustainable B2B Companies in Sweden
Published 2022Get full text Get full textMaster's thesis -
16
Consumers’ views on utilizing social media influencers in organization’s CSR communication
Published 2022Get full text Get full textMaster's thesis -
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E-commerce analytics as B2B sales and marketing performance enabler : a case study in spare parts business
Published 2019Get full text Get full textMaster's thesis -
20
Growth marketing concept : case study on Finnish companies
Published 2019Get full text Get full textMaster's thesis