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1
Online marketing for the cookieless future in Finland
Published 2023Get full text Get full textMaster's thesis -
2
Examining the effects online targeting has on consumers' purchase decisions
Published 2020Get full text Get full textMaster's thesis -
3
E-commerce analytics as B2B sales and marketing performance enabler : a case study in spare parts business
Published 2019Get full text Get full textMaster's thesis -
4
"Just let me buy my thing!" : A survey study on consumers' perceptions of social influence in E-Commerce
Published 2023Get full text Get full textMaster's thesis -
5
Perspective of small enterprises : how web analytics are used by Finnish online retailers?
Published 2018Get full text Get full textMaster's thesis