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A multi-case study of the analytical capabilities of Finnish e-commerce businesses : a resource-based view
Published 2021Get full text Get full textMaster's thesis -
4
E-commerce analytics as B2B sales and marketing performance enabler : a case study in spare parts business
Published 2019Get full text Get full textMaster's thesis -
5
Product information management challenges in B2B e-commerce : a case study in spare parts business
Published 2018Get full text Get full textMaster's thesis -
6
Perspective of small enterprises : how web analytics are used by Finnish online retailers?
Published 2018Get full text Get full textMaster's thesis