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Merging brands : the effects of a post-acquisition brand change to corporate customer relationships
Published 2022Get full text Get full textMaster's thesis -
3
From customer data to customer's data : reverse use of customer data as a tool for value co-creation
Published 2021Get full text Get full textMaster's thesis -
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Customers' willingness to share personal information with firms and its relationship with customer loyalty
Published 2015Get full text Get full textMaster's thesis -
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Selling the value of data with a customer-centric approach : case Vaisala
Published 2023Get full text Get full textMaster's thesis