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1
Role of AI in marketing through CRM integration with specific reference to chatbots
Published 2021Get full text Get full textMaster's thesis -
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From customer data to customer's data : reverse use of customer data as a tool for value co-creation
Published 2021Get full text Get full textMaster's thesis -
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The effects of social media customer service on brand love
Published 2020Get full text Get full textMaster's thesis