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Merging brands : the effects of a post-acquisition brand change to corporate customer relationships
Published 2022Get full text Get full textMaster's thesis -
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Recognizing consumer-brand touchpoints in the omnichannel environment and forming a touchpoint path
Published 2020Get full text Get full textMaster's thesis -
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The effects of social media customer service on brand love
Published 2020Get full text Get full textMaster's thesis -
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Customer brand engagement : affection to brand usage intent and moderating effect of brand experience
Published 2015Get full text Get full textMaster's thesis -
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Paths to purchase : the role of the online environment and the fluctuation of customer brand engagement
Published 2016Get full text Get full textMaster's thesis -
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