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Role of AI in marketing through CRM integration with specific reference to chatbots
Published 2021Get full text Get full textMaster's thesis -
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Factors affecting cloud-based CRM system procurement process
Published 2022Get full text Get full textMaster's thesis -
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From customer data to customer's data : reverse use of customer data as a tool for value co-creation
Published 2021Get full text Get full textMaster's thesis -
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Exploring the prevalence and common types of technical debt in a CRM software
Published 2024Get full text Get full textMaster's thesis