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A strategic framework for the optimization of customer relationship management in SMEs
Published 2016JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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Role of AI in marketing through CRM integration with specific reference to chatbots
Published 2021Get full text Get full textMaster's thesis -
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Customers' willingness to share personal information with firms and its relationship with customer loyalty
Published 2015Get full text Get full textMaster's thesis -
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A strategic framework for the optimization of customer relationship management in SMEs
Published 2016Get full text Get full textMaster's thesis