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User requirements in human-centred design : case: OMT++
Published 2001Get full text
Master's thesis -
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Implementing customer relationship management in sales organization : case Company X
Published 2002Master's thesis -
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Customer experience formation in e-commerce
Published 2020Linkki verkkoaineistoon
Doctoral dissertation -
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Sales and marketing tools for developing employee and customer experience
Published 2021Get full text Get full textMaster's thesis -
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The essential knowledge, skills and personal attributes of the 2020s marketing professional
Published 2022Get full text Get full textMaster's thesis -
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Perceptions of content marketing : case study on Finnish companies
Published 2015Get full text Get full textMaster's thesis -
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Case Study on Customer Engagement in Co-Creation Process
Published 2018Get full text Get full textMaster's thesis -
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Understanding customer behaviour across diverse digital loyalty programs
Published 2024Linkki verkkoaineistoon
Doctoral dissertation -
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Environmental values in industrial marketing relationships
Published 2017Yhteenveto-osa ja 3 eripainosta
Doctoral dissertation -
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Customer experience formation in e-commerce
Published 2020JYX-julkaisuarkisto / JYX Digital Archive
Linkki verkkoaineistoon
Doctoral dissertation -
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Shaping Pre-purchase Customer Experience in the Metaverse with Immersiveness
Published 2024Get full text Get full textMaster's thesis -
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Value or necessity: Why consumers choose the premium in freemium
Published 2024Get full text Get full textMaster's thesis -
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Environmental values in industrial marketing relationships
Published 2017JYX-julkaisuarkisto / JYX Digital Archive
Doctoral dissertation -
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Selling the value of data with a customer-centric approach : case Vaisala
Published 2023Get full text Get full textMaster's thesis