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  1. 1
    Advancing the consumer engagement concept : insights into its definition, measurement, and relationships

    Advancing the consumer engagement concept : insights into its definition, measurement, and relationships by Hepola, Janne, kirjoittaja

    Published 2019
    JYX-julkaisuarkisto / JYX Digital Archive
    Linkki verkkoaineistoon
    Doctoral dissertation
  2. 2
    The role of electronic word-of-mouth in consumers' online purchase decision making : an eye-tracking study

    The role of electronic word-of-mouth in consumers' online purchase decision making : an eye-tracking study by Jokinen, Joel, kirjoittaja

    Published 2016
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  3. 3
    The complex nature of brand relationships : interpersonal or parasocial love?

    The complex nature of brand relationships : interpersonal or parasocial love? by Jakonen, Nina, kirjoittaja

    Published 2016
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  4. 4
    Consumer magazine publishing business process

    Consumer magazine publishing business process by Heikkilä, Marja

    Published 2004
    Master's thesis
  5. 5
    Measuring consumer brand engagement on social media with annoyance as a moderator

    Measuring consumer brand engagement on social media with annoyance as a moderator by Tanttu, Tuomo, kirjoittaja

    Published 2017
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  6. 6
    Mobile in-application purchasing : a consumer perspective

    Mobile in-application purchasing : a consumer perspective by Muhonen, Mattias, kirjoittaja

    Published 2015
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  7. 7
    Market demand and representative consumer : a stochastic approach

    Market demand and representative consumer : a stochastic approach by Nurminen, Marko R.

    Published 1998
    Master's thesis
  8. 8
    Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy

    Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy by Taiminen, Kimmo, kirjoittaja

    Published 2013
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  9. 9
    Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy

    Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy by Taiminen, Kimmo

    Published 2013
    Get full text Get full text
    Master's thesis
  10. 10
    Environmentally friendly wines in the Chilean consumer market : what do Chilean consumers think about environmentally friendly wines?

    Environmentally friendly wines in the Chilean consumer market : what do Chilean consumers think about environmentally friendly wines? by Jääskeläinen, Jonne, kirjoittaja

    Published 2015
    Master's thesis
  11. 11
    The interaction between consumers during the online customer journey

    The interaction between consumers during the online customer journey by Nieminen, Päivi, kirjoittaja

    Published 2017
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  12. 12
    Differences in consumer perspectives how sustainable food consumption is perceived and signalled in the prevailing consumer culture : among Generation Y

    Differences in consumer perspectives how sustainable food consumption is perceived and signalled in the prevailing consumer culture : among Generation Y by Happonen, Ville, kirjoittaja

    Published 2016
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  13. 13
    Effects of company reputation on commitment, loyalty, and identification, and their respective influence on customer citizenship behaviours

    Effects of company reputation on commitment, loyalty, and identification, and their respective influence on customer citizenship behaviours by Merta, Otto, kirjoittaja

    Published 2016
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  14. 14
    Consumer acceptance of smart cards in public transportation

    Consumer acceptance of smart cards in public transportation by Khudaibergenova, Kamila, kirjoittaja

    Published 2017
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  15. 15
    Tough crowd : consumer acceptance of equity crowdfunding platforms

    Tough crowd : consumer acceptance of equity crowdfunding platforms by Savolainen, Mikko, kirjoittaja

    Published 2016
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  16. 16
    Myth about altruistic organic consumption : values influence in perceiving organic meat consumer

    Myth about altruistic organic consumption : values influence in perceiving organic meat consumer by Kortelainen, Sirpa, kirjoittaja

    Published 2015
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  17. 17
    I recommend what you recommend : impact of social influence and brand perceptions on consumer recommendations

    I recommend what you recommend : impact of social influence and brand perceptions on consumer recommendations by Kukkonen, Maria, kirjoittaja

    Published 2017
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  18. 18
    Consumer behavior in digital era : general aspects and findings of empirical studies on digital music with a retrospective discussion

    Consumer behavior in digital era : general aspects and findings of empirical studies on digital music with a retrospective discussion by Halttunen, Veikko, kirjoittaja

    Published 2016
    Linkki verkkoaineistoon
    Doctoral dissertation
  19. 19
    Consumer behavior in digital era : general aspects and findings of empirical studies on digital music with a retrospective discussion

    Consumer behavior in digital era : general aspects and findings of empirical studies on digital music with a retrospective discussion by Halttunen, Veikko, kirjoittaja

    Published 2016
    JYX-julkaisuarkisto / JYX Digital Archive
    Linkki verkkoaineistoon
    Doctoral dissertation
  20. 20
    Factors affecting acceptance of mobile content services among mature consumers

    Factors affecting acceptance of mobile content services among mature consumers by Niemelä-Nyrhinen, Jenni

    Published 2009
    Doctoral dissertation
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