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Co-creation of value in advertising : an interpretive study from the consumers' perspective
Published 2010Doctoral dissertation -
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Why do consumers buy organic coffee? : environmental, health and price considerations
Published 2020Get full text Get full textMaster's thesis -
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Examining the effects online targeting has on consumers' purchase decisions
Published 2020Get full text Get full textMaster's thesis -
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Consumer categorization of the emerging clean meat market
Published 2018Get full text Get full textMaster's thesis -
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Programmatic advertising and consumer attitudes in online retailing
Published 2023Get full text Get full textMaster's thesis