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Measuring consumer brand engagement on social media with annoyance as a moderator
Published 2017JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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The interaction between consumers during the online customer journey
Published 2017JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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Tough crowd : consumer acceptance of equity crowdfunding platforms
Published 2016JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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The marketplace vulnerability of low-income unbanked consumers : a developing country perspective
Published 2018JYX-julkaisuarkisto / JYX Digital Archive
Doctoral dissertation -
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The marketplace vulnerability of low-income unbanked consumers : a developing country perspective
Published 2018Linkki verkkoaineistoon
Doctoral dissertation -
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Flourishing digital content marketing communication : engaging consumers with attractiveness, benevolence, and cogency
Published 2020Linkki verkkoaineistoon
Doctoral dissertation -
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Reimagining beauty advertising : a qualitative study on consumer perceptions of inclusivity
Published 2023Get full text Get full textMaster's thesis -
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Sustainable packaging : a consumer's perspective
Published 2023Get full text Get full textMaster's thesis -
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Consum’actors : who are they and what drives them to boycott and buycott?
Published 2021Get full text Get full textMaster's thesis -
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Consumers’ views on utilizing social media influencers in organization’s CSR communication
Published 2022Get full text Get full textMaster's thesis -
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Why do consumers buy organic coffee? : environmental, health and price considerations
Published 2020Get full text Get full textMaster's thesis