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  1. 1
    The role of electronic word-of-mouth in consumers' online purchase decision making : an eye-tracking study

    The role of electronic word-of-mouth in consumers' online purchase decision making : an eye-tracking study by Jokinen, Joel, kirjoittaja

    Published 2016
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  2. 2
    Consumer magazine publishing business process

    Consumer magazine publishing business process by Heikkilä, Marja

    Published 2004
    Master's thesis
  3. 3
    Measuring consumer brand engagement on social media with annoyance as a moderator

    Measuring consumer brand engagement on social media with annoyance as a moderator by Tanttu, Tuomo, kirjoittaja

    Published 2017
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  4. 4
    Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy

    Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy by Taiminen, Kimmo, kirjoittaja

    Published 2013
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  5. 5
    The interaction between consumers during the online customer journey

    The interaction between consumers during the online customer journey by Nieminen, Päivi, kirjoittaja

    Published 2017
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  6. 6
    Differences in consumer perspectives how sustainable food consumption is perceived and signalled in the prevailing consumer culture : among Generation Y

    Differences in consumer perspectives how sustainable food consumption is perceived and signalled in the prevailing consumer culture : among Generation Y by Happonen, Ville, kirjoittaja

    Published 2016
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  7. 7
    Effects of company reputation on commitment, loyalty, and identification, and their respective influence on customer citizenship behaviours

    Effects of company reputation on commitment, loyalty, and identification, and their respective influence on customer citizenship behaviours by Merta, Otto, kirjoittaja

    Published 2016
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  8. 8
    Tough crowd : consumer acceptance of equity crowdfunding platforms

    Tough crowd : consumer acceptance of equity crowdfunding platforms by Savolainen, Mikko, kirjoittaja

    Published 2016
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  9. 9
    Myth about altruistic organic consumption : values influence in perceiving organic meat consumer

    Myth about altruistic organic consumption : values influence in perceiving organic meat consumer by Kortelainen, Sirpa, kirjoittaja

    Published 2015
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  10. 10
    I recommend what you recommend : impact of social influence and brand perceptions on consumer recommendations

    I recommend what you recommend : impact of social influence and brand perceptions on consumer recommendations by Kukkonen, Maria, kirjoittaja

    Published 2017
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  11. 11
    Factors affecting acceptance of mobile content services among mature consumers

    Factors affecting acceptance of mobile content services among mature consumers by Niemelä-Nyrhinen, Jenni

    Published 2009
    Doctoral dissertation
  12. 12
    Co-creation of value in advertising : an interpretive study from the consumers' perspective

    Co-creation of value in advertising : an interpretive study from the consumers' perspective by Aaltonen, Heli

    Published 2010
    Doctoral dissertation
  13. 13
    Retail dis/satisfaction : framing the domain of consumer dis/satisfaction in a dynamic shopping context

    Retail dis/satisfaction : framing the domain of consumer dis/satisfaction in a dynamic shopping context by Uusitalo, Outi

    Published 1993
    Licentiate thesis
  14. 14
    Co-creation of value in advertising : an interpretive study from the consumers ́ perspective

    Co-creation of value in advertising : an interpretive study from the consumers ́ perspective by Aaltonen, Heli

    Published 2010
    Get full text
    Linkki verkkoaineistoon
    Käytettävissä vapaakappalekirjastoissa
    Doctoral dissertation
  15. 15
    The marketplace vulnerability of low-income unbanked consumers : a developing country perspective

    The marketplace vulnerability of low-income unbanked consumers : a developing country perspective by Kamran, Sohail, kirjoittaja

    Published 2018
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  16. 16
    The marketplace vulnerability of low-income unbanked consumers : a developing country perspective

    The marketplace vulnerability of low-income unbanked consumers : a developing country perspective by Kamran, Sohail, kirjoittaja

    Published 2018
    Linkki verkkoaineistoon
    Doctoral dissertation
  17. 17
    Flourishing digital content marketing communication : engaging consumers with attractiveness, benevolence, and cogency

    Flourishing digital content marketing communication : engaging consumers with attractiveness, benevolence, and cogency by Taiminen, Kimmo, kirjoittaja

    Published 2020
    Linkki verkkoaineistoon
    Doctoral dissertation
  18. 18
    Reimagining beauty advertising : a qualitative study on consumer perceptions of inclusivity

    Reimagining beauty advertising : a qualitative study on consumer perceptions of inclusivity by Clark, Liisa

    Published 2023
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    Master's thesis
  19. 19
    Sustainable packaging : a consumer's perspective

    Sustainable packaging : a consumer's perspective by Kararia, Sakshi

    Published 2023
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    Master's thesis
  20. 20
    Greenwashing : consumer perspective

    Greenwashing : consumer perspective by Butyrchik, Violetta

    Published 2022
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    Master's thesis
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