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Measuring consumer brand engagement on social media with annoyance as a moderator
Published 2017JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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Consumers’ views on utilizing social media influencers in organization’s CSR communication
Published 2022Get full text Get full textMaster's thesis -
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Measuring consumer brand engagement on social media with annoyance as a moderator
Published 2017Get full text Get full textMaster's thesis -
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