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  1. 1
    Why to buy virtual goods in first-person-shooter games : a customer value perspective

    Why to buy virtual goods in first-person-shooter games : a customer value perspective by Toivakka, Anssi

    Published 2014
    Master's thesis
  2. 2
    The adoption of photovoltaic micro production systems in Finland

    The adoption of photovoltaic micro production systems in Finland by Nousiainen, Juho, kirjoittaja

    Published 2016
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  3. 3
    The role of electronic word-of-mouth in consumers' online purchase decision making : an eye-tracking study

    The role of electronic word-of-mouth in consumers' online purchase decision making : an eye-tracking study by Jokinen, Joel, kirjoittaja

    Published 2016
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  4. 4
    Customer satisfaction and behavioral intentions as antecedents of Share of Wallet : inspecting the role of loyalty programs

    Customer satisfaction and behavioral intentions as antecedents of Share of Wallet : inspecting the role of loyalty programs by Partanen, Perttu, kirjoittaja

    Published 2014
    Master's thesis
  5. 5
    Predicting shopping behaviour in sweets' industry

    Predicting shopping behaviour in sweets' industry by Termonen, Sanna

    Published 2010
    Master's thesis
  6. 6
    The customer complaining behavior : why customers do not complain

    The customer complaining behavior : why customers do not complain by Järvenpää, Jarno, kirjoittaja

    Published 2017
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  7. 7
    Developing sponsorship marketing : Finnish perspective

    Developing sponsorship marketing : Finnish perspective by Korkka, Ville, kirjoittaja

    Published 2010
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  8. 8
    The effect of tempo of background music on duration of stay and spending in a bar

    The effect of tempo of background music on duration of stay and spending in a bar by Down, Samuel

    Published 2009
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    Master's thesis
  9. 9
    Market demand and representative consumer : a stochastic approach

    Market demand and representative consumer : a stochastic approach by Nurminen, Marko R.

    Published 1998
    Master's thesis
  10. 10
    Environmentally friendly wines in the Chilean consumer market : what do Chilean consumers think about environmentally friendly wines?

    Environmentally friendly wines in the Chilean consumer market : what do Chilean consumers think about environmentally friendly wines? by Jääskeläinen, Jonne, kirjoittaja

    Published 2015
    Master's thesis
  11. 11
    "Organic is the most valuable thing there is" : legitimating the consumption of organic food products by emotions

    "Organic is the most valuable thing there is" : legitimating the consumption of organic food products by emotions by Salo, Hanna, kirjoittaja

    Published 2016
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  12. 12
    Differences in consumer perspectives how sustainable food consumption is perceived and signalled in the prevailing consumer culture : among Generation Y

    Differences in consumer perspectives how sustainable food consumption is perceived and signalled in the prevailing consumer culture : among Generation Y by Happonen, Ville, kirjoittaja

    Published 2016
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  13. 13
    Effects of company reputation on commitment, loyalty, and identification, and their respective influence on customer citizenship behaviours

    Effects of company reputation on commitment, loyalty, and identification, and their respective influence on customer citizenship behaviours by Merta, Otto, kirjoittaja

    Published 2016
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  14. 14
    Consumer acceptance of smart cards in public transportation

    Consumer acceptance of smart cards in public transportation by Khudaibergenova, Kamila, kirjoittaja

    Published 2017
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  15. 15
    Effectiveness of marketing communications in business-to-business company : case study: Stora Enso consumer boards, chocolate and confectionary customers

    Effectiveness of marketing communications in business-to-business company : case study: Stora Enso consumer boards, chocolate and confectionary customers by Pekkala, Jarkko

    Published 2004
    Master's thesis
  16. 16
    Reimagining beauty advertising : a qualitative study on consumer perceptions of inclusivity

    Reimagining beauty advertising : a qualitative study on consumer perceptions of inclusivity by Clark, Liisa

    Published 2023
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    Master's thesis
  17. 17
    Greenwashing : consumer perspective

    Greenwashing : consumer perspective by Butyrchik, Violetta

    Published 2022
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    Master's thesis
  18. 18
    Deterrents of online grocery shopping : a phenomenographic study of Finnish consumer perceptions

    Deterrents of online grocery shopping : a phenomenographic study of Finnish consumer perceptions by Mäkelä, Jori

    Published 2023
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    Master's thesis
  19. 19
    Free-to-Switch? : Consumer Switching Behavior in Freemium Mobile Games

    Free-to-Switch? : Consumer Switching Behavior in Freemium Mobile Games by Kallioniemi, Juho

    Published 2022
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    Master's thesis
  20. 20
    Climate change and consumer behaviour : The impact of eco-anxiety on the consumption habits of Finns below 30 years of age

    Climate change and consumer behaviour : The impact of eco-anxiety on the consumption habits of Finns below 30 years of age by Kohl, Alexander

    Published 2022
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    Master's thesis
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