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Why do consumers buy organic coffee? : environmental, health and price considerations
Published 2020Get full text Get full textMaster's thesis -
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Recognizing consumer-brand touchpoints in the omnichannel environment and forming a touchpoint path
Published 2020Get full text Get full textMaster's thesis -
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The science of shopping : leveraging in-store analytics and shopper marketing in a "phygital" paradigm
Published 2021Get full text Get full textMaster's thesis -
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"Just let me buy my thing!" : A survey study on consumers' perceptions of social influence in E-Commerce
Published 2023Get full text Get full textMaster's thesis -
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Effects of micro-influencer marketing on Z-generation behavior
Published 2023Get full text Get full textMaster's thesis