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Why do consumers buy organic coffee? : environmental, health and price considerations
Published 2020Get full text Get full textMaster's thesis -
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Recognizing consumer-brand touchpoints in the omnichannel environment and forming a touchpoint path
Published 2020Get full text Get full textMaster's thesis -
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Examining the intended usage behaviour of consumers when accessing and using smart devices
Published 2021Get full text Get full textMaster's thesis -
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The science of shopping : leveraging in-store analytics and shopper marketing in a "phygital" paradigm
Published 2021Get full text Get full textMaster's thesis -
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Consumer behaviour and decision-making process of mature consumers in Finnish retail environment
Published 2021Get full text Get full textMaster's thesis -
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The role of place attachment in offline and online retail stores
Published 2019Get full text Get full textMaster's thesis -
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Perceived barriers inhibiting Finnish consumers from engaging in sustainable food purchasing
Published 2023Get full text Get full textMaster's thesis -
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Effects of micro-influencer marketing on Z-generation behavior
Published 2023Get full text Get full textMaster's thesis