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  1. 1
    How membership enhances loyalty? : nightclub industry in Finland

    How membership enhances loyalty? : nightclub industry in Finland by Marttinen, Matleena

    Published 2010
    Master's thesis
  2. 2
    Factors affecting cooperation in a marketing channel as perceived by channel members : case: Ensto UN

    Factors affecting cooperation in a marketing channel as perceived by channel members : case: Ensto UN by Kupari, Hanna

    Published 2008
    Master's thesis
  3. 3
    Motivational drivers of behavioral online brand engagement in content consumption context : examining brand commitment and trust in online content as moderators

    Motivational drivers of behavioral online brand engagement in content consumption context : examining brand commitment and trust in online content as moderators by Hepola, Janne, kirjoittaja

    Published 2015
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  4. 4
    Motivational drivers of customer brand engagement and its effect on share of wallet in a social media context

    Motivational drivers of customer brand engagement and its effect on share of wallet in a social media context by Tiensuu, Severi

    Published 2014
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  5. 5
    Paths to purchase : the role of the online environment and the fluctuation of customer brand engagement

    Paths to purchase : the role of the online environment and the fluctuation of customer brand engagement by Saukko, Tiia, kirjoittaja

    Published 2016
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  6. 6
    Flourishing digital content marketing communication : engaging consumers with attractiveness, benevolence, and cogency

    Flourishing digital content marketing communication : engaging consumers with attractiveness, benevolence, and cogency by Taiminen, Kimmo, kirjoittaja

    Published 2020
    Linkki verkkoaineistoon
    Doctoral dissertation
  7. 7
    Brand-related negative engagement and spillover effect on social media

    Brand-related negative engagement and spillover effect on social media by Leskinen, Anna-Riikka

    Published 2022
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    Master's thesis
  8. 8
    Negative engagement enforcing emotional labor in parasocial relationships between social media influencers and followers

    Negative engagement enforcing emotional labor in parasocial relationships between social media influencers and followers by Kalvi, Taru, Knuutinen, Iina

    Published 2021
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    Master's thesis
  9. 9
    The role of internal branding in employee brand knowledge, brand commitment and brand endorsement : a case study

    The role of internal branding in employee brand knowledge, brand commitment and brand endorsement : a case study by Kemppi, Mari

    Published 2020
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    Master's thesis
  10. 10
    The negative engagement behaviour of young millennials : triggers and responses

    The negative engagement behaviour of young millennials : triggers and responses by Hätönen, Henri, Itkonen, Viivi

    Published 2020
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    Master's thesis
  11. 11
    Antecedents of work engagement

    Antecedents of work engagement by Koljonen, Mirka

    Published 2020
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    Master's thesis
  12. 12
    Job satisfaction and organizational trust as antecedents of organizational commitment in Finnish and Estonian SMEs

    Job satisfaction and organizational trust as antecedents of organizational commitment in Finnish and Estonian SMEs by Kemell, Kirsi

    Published 2015
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    Master's thesis
  13. 13
    Customer brand engagement : affection to brand usage intent and moderating effect of brand experience

    Customer brand engagement : affection to brand usage intent and moderating effect of brand experience by Hintikka, Anni

    Published 2015
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    Master's thesis
  14. 14
    Identity and internal branding : from internal brand management to brand citizenship behavior - a case study

    Identity and internal branding : from internal brand management to brand citizenship behavior - a case study by Peltola, Julia

    Published 2023
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    Master's thesis
  15. 15
    Formation of relationship commitment in B2B software industry

    Formation of relationship commitment in B2B software industry by Hakkarainen, Joonas

    Published 2018
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    Master's thesis
  16. 16
    Culture matters : the leader-follower relationship in the Chinese organizational context

    Culture matters : the leader-follower relationship in the Chinese organizational context by Nie, Dan, kirjoittaja

    Published 2016
    Linkki verkkoaineistoon
    Linkki verkkoaineistoon
    Doctoral dissertation
  17. 17
    Advancing the consumer engagement concept : insights into its definition, measurement, and relationships

    Advancing the consumer engagement concept : insights into its definition, measurement, and relationships by Hepola, Janne, kirjoittaja

    Published 2019
    Linkki verkkoaineistoon
    Linkki verkkoaineistoon
    Doctoral dissertation
  18. 18
    Online content consumption experiences as drivers of engagement behaviors and recommendation intention

    Online content consumption experiences as drivers of engagement behaviors and recommendation intention by Heino, Anna, kirjoittaja

    Published 2017
    JYX-julkaisuarkisto / JYX Digital Archive
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  19. 19
    Job satisfaction and organizational trust as antecedents of organizational commitment in Finnish and Estonian SMEs

    Job satisfaction and organizational trust as antecedents of organizational commitment in Finnish and Estonian SMEs by Kemell, Kirsi, kirjoittaja

    Published 2015
    JYX-julkaisuarkisto / JYX Digital Archive
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  20. 20
    Customer brand engagement : affection to brand usage intent and moderating effect of brand experience

    Customer brand engagement : affection to brand usage intent and moderating effect of brand experience by Hintikka, Anni, kirjoittaja

    Published 2015
    JYX-julkaisuarkisto / JYX Digital Archive
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
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