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Creating customer value through industrial services : case Raute Technology Services
Published 2014Master's thesis -
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Creating customer value through industrial services : case: Raute Technology Services
Published 2014JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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Integration of digital marketing into the business-to-business marketing process
Published 2012Master's thesis -
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Building a brand in business-to-business markets : case Proceedo Commerce AB
Published 2001Master's thesis -
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Brand in Business-to-Business Market : case: Raflatac's merchant business
Published 2004Master's thesis -
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Industrial branding using digital media : case: The Switch
Published 2012JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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Creating customer value through industrial services : case: Raute Technology Services
Published 2014Get full text Get full textMaster's thesis -
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Digitization of the communication and its implications for marketing
Published 2014JYX-julkaisuarkisto / JYX Digital Archive
Doctoral dissertation -
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Digitization of the communication and its implications for marketing
Published 2014Linkki verkkoaineistoon
Doctoral dissertation -
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The use of digital analytics for measuring and optimizing digital marketing performance
Published 2016Linkki verkkoaineistoon
Doctoral dissertation -
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The use of digital analytics for measuring and optimizing digital marketing performance
Published 2016JYX-julkaisuarkisto / JYX Digital Archive
Doctoral dissertation -
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Creating data-driven culture in a Finnish B2B software company's marketing department
Published 2023Get full text Get full textMaster's thesis -
16
Conscientious corporate branding via B2B influencer marketing
Published 2023Get full text Get full textMaster's thesis -
17
How does a licensing business manage its brand through third party B2B relationships
Published 2022Get full text Get full textMaster's thesis -
18
Conducting B2B SaaS business with a freemium model : a case study
Published 2022Get full text Get full textMaster's thesis -
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Customer perceived value in cross-cultural B2B markets : case Beamex Oy Ab
Published 2019Get full text Get full textMaster's thesis