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  1. 1
    The impact of digitalization on marketing communications measurement process : case of global B2B industrial companies

    The impact of digitalization on marketing communications measurement process : case of global B2B industrial companies by Järvinen, Joel

    Published 2011
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    Master's thesis
  2. 2
    Creating customer value through industrial services : case Raute Technology Services

    Creating customer value through industrial services : case Raute Technology Services by Lakka, Eveliina, kirjoittaja

    Published 2014
    Master's thesis
  3. 3
    Creating customer value through industrial services : case: Raute Technology Services

    Creating customer value through industrial services : case: Raute Technology Services by Lakka, Eveliina, kirjoittaja

    Published 2014
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  4. 4
    Integration of digital marketing into the business-to-business marketing process

    Integration of digital marketing into the business-to-business marketing process by Laukkanen, Mari

    Published 2012
    Master's thesis
  5. 5
    Building a brand in business-to-business markets : case Proceedo Commerce AB

    Building a brand in business-to-business markets : case Proceedo Commerce AB by Mäkelä, Riikka

    Published 2001
    Master's thesis
  6. 6
    Brand in Business-to-Business Market : case: Raflatac's merchant business

    Brand in Business-to-Business Market : case: Raflatac's merchant business by Keinonen, Mervi

    Published 2004
    Master's thesis
  7. 7
    Content as an engagement tool in business-to-business marketing

    Content as an engagement tool in business-to-business marketing by Tastula, Samuel

    Published 2014
    Master's thesis
  8. 8
    Effectiveness of marketing communications in business-to-business company : case study: Stora Enso consumer boards, chocolate and confectionary customers

    Effectiveness of marketing communications in business-to-business company : case study: Stora Enso consumer boards, chocolate and confectionary customers by Pekkala, Jarkko

    Published 2004
    Master's thesis
  9. 9
    Industrial branding using digital media : case: The Switch

    Industrial branding using digital media : case: The Switch by Lipiäinen, Heini

    Published 2012
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  10. 10
    Creating customer value through industrial services : case: Raute Technology Services

    Creating customer value through industrial services : case: Raute Technology Services by Lakka, Eveliina

    Published 2014
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    Master's thesis
  11. 11
    Digitization of the communication and its implications for marketing

    Digitization of the communication and its implications for marketing by Lipiäinen, Heini, kirjoittaja

    Published 2014
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  12. 12
    Digitization of the communication and its implications for marketing

    Digitization of the communication and its implications for marketing by Lipiäinen, Heini, kirjoittaja

    Published 2014
    Linkki verkkoaineistoon
    Doctoral dissertation
  13. 13
    The use of digital analytics for measuring and optimizing digital marketing performance

    The use of digital analytics for measuring and optimizing digital marketing performance by Järvinen, Joel, kirjoittaja

    Published 2016
    Linkki verkkoaineistoon
    Doctoral dissertation
  14. 14
    The use of digital analytics for measuring and optimizing digital marketing performance

    The use of digital analytics for measuring and optimizing digital marketing performance by Järvinen, Joel, kirjoittaja

    Published 2016
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  15. 15
    Creating data-driven culture in a Finnish B2B software company's marketing department

    Creating data-driven culture in a Finnish B2B software company's marketing department by Nummela, Pinja

    Published 2023
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    Master's thesis
  16. 16
    Conscientious corporate branding via B2B influencer marketing

    Conscientious corporate branding via B2B influencer marketing by Jokilehto, Mirva

    Published 2023
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    Master's thesis
  17. 17
    How does a licensing business manage its brand through third party B2B relationships

    How does a licensing business manage its brand through third party B2B relationships by Kivimaa, Onni

    Published 2022
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    Master's thesis
  18. 18
    Conducting B2B SaaS business with a freemium model : a case study

    Conducting B2B SaaS business with a freemium model : a case study by Nieminen, Teemu

    Published 2022
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    Master's thesis
  19. 19
    Customer experience in B2B Saas business

    Customer experience in B2B Saas business by Bene, Mónika

    Published 2020
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    Master's thesis
  20. 20
    Customer perceived value in cross-cultural B2B markets : case Beamex Oy Ab

    Customer perceived value in cross-cultural B2B markets : case Beamex Oy Ab by Kauppinen, Anna

    Published 2019
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    Master's thesis
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