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1
Creating data-driven culture in a Finnish B2B software company's marketing department
Published 2023Get full text Get full textMaster's thesis -
2
Conscientious corporate branding via B2B influencer marketing
Published 2023Get full text Get full textMaster's thesis -
3
How does a licensing business manage its brand through third party B2B relationships
Published 2022Get full text Get full textMaster's thesis -
4
E-commerce analytics as B2B sales and marketing performance enabler : a case study in spare parts business
Published 2019Get full text Get full textMaster's thesis -
5
Utilising marketing automation to support sales in digital business-to-business environment
Published 2018Get full text Get full textMaster's thesis