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  1. 1
    Brand equity effects of sponsorship : case: the relationship between Valtra oy and JYP Jyväskylä oy

    Brand equity effects of sponsorship : case: the relationship between Valtra oy and JYP Jyväskylä oy by Pelkonen, Juho

    Published 2007
    Master's thesis
  2. 2
    The impact of corruption on sport sponsorship

    The impact of corruption on sport sponsorship by Dodds, Mark, kirjoittaja

    Published 2019
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  3. 3
    Advancing the consumer engagement concept : insights into its definition, measurement, and relationships

    Advancing the consumer engagement concept : insights into its definition, measurement, and relationships by Hepola, Janne, kirjoittaja

    Published 2019
    JYX-julkaisuarkisto / JYX Digital Archive
    Linkki verkkoaineistoon
    Doctoral dissertation
  4. 4
    The relationship between brand love and positive word of mouth

    The relationship between brand love and positive word of mouth by Kiuru, Katrine

    Published 2014
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  5. 5
    Brand personality, image and attitude towards a brand

    Brand personality, image and attitude towards a brand by Manninen, Eveliina

    Published 2013
    Master's thesis
  6. 6
    Positioning carbon footprint labels to parent brands : case study: Raisio's self-labelling strategy

    Positioning carbon footprint labels to parent brands : case study: Raisio's self-labelling strategy by Nyholm, Matias

    Published 2009
    Master's thesis
  7. 7
    The complex nature of brand relationships : interpersonal or parasocial love?

    The complex nature of brand relationships : interpersonal or parasocial love? by Jakonen, Nina, kirjoittaja

    Published 2016
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  8. 8
    Measuring consumer brand engagement on social media with annoyance as a moderator

    Measuring consumer brand engagement on social media with annoyance as a moderator by Tanttu, Tuomo, kirjoittaja

    Published 2017
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  9. 9
    Branding a family business

    Branding a family business by Pohjola, Matti, kirjoittaja

    Published 2016
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  10. 10
    Corporate identity and internal implementation of a corporate brand

    Corporate identity and internal implementation of a corporate brand by Koskimies, Virpi

    Published 2011
    Get full text
    Master's thesis
  11. 11
    Sponsored content credibility : an integrative analysis

    Sponsored content credibility : an integrative analysis by Lehto, Markus, kirjoittaja

    Published 2015
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  12. 12
    A netnographic study of how professionals perceive personal branding in LinkedIn

    A netnographic study of how professionals perceive personal branding in LinkedIn by Gratschew, Maarit, kirjoittaja

    Published 2016
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  13. 13
    Do they like and tell? : brand community members' intentions to spread eWOM

    Do they like and tell? : brand community members' intentions to spread eWOM by Tikkanen, Anna

    Published 2013
    Master's thesis
  14. 14
    Building a brand in business-to-business markets : case Proceedo Commerce AB

    Building a brand in business-to-business markets : case Proceedo Commerce AB by Mäkelä, Riikka

    Published 2001
    Master's thesis
  15. 15
    Is L'Oreal really "worth it"? : perceptions and opinions of L'Oreal's current customers and potential customers of the brand

    Is L'Oreal really "worth it"? : perceptions and opinions of L'Oreal's current customers and potential customers of the brand by Kopra, Anu

    Published 2002
    Master's thesis
  16. 16
    Communication of the branding process : the case of UPM-Kymmene Printing Papers' rebranding

    Communication of the branding process : the case of UPM-Kymmene Printing Papers' rebranding by Kunnas, Anneli

    Published 2001
    Master's thesis
  17. 17
    Brand in Business-to-Business Market : case: Raflatac's merchant business

    Brand in Business-to-Business Market : case: Raflatac's merchant business by Keinonen, Mervi

    Published 2004
    Master's thesis
  18. 18
    Culture, branding and national identity in the era of globalization : a study of beer brands in the Finnish market

    Culture, branding and national identity in the era of globalization : a study of beer brands in the Finnish market by Hurley, William

    Published 2013
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  19. 19
    Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy

    Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy by Taiminen, Kimmo, kirjoittaja

    Published 2013
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  20. 20
    Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy

    Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy by Taiminen, Kimmo

    Published 2013
    Get full text Get full text
    Master's thesis
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