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Advancing the consumer engagement concept : insights into its definition, measurement, and relationships
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Hepola, Janne, kirjoittaja
Published 2019
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Advancing the consumer engagement concept : insights into its definition, measurement, and relationships
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Hepola, Janne, kirjoittaja
Published 2019
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brändit
commitment
consumer engagement
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kuluttajakäyttäytyminen
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literature review
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measurement
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