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Brand equity effects of sponsorship : case: the relationship between Valtra oy and JYP Jyväskylä oy
Published 2007Master's thesis -
2
The relationship between brand love and positive word of mouth
Published 2014JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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Measuring consumer brand engagement on social media with annoyance as a moderator
Published 2017JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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Do they like and tell? : brand community members' intentions to spread eWOM
Published 2013Master's thesis -
7
Building a brand in business-to-business markets : case Proceedo Commerce AB
Published 2001Master's thesis -
8
Is L'Oreal really "worth it"? : perceptions and opinions of L'Oreal's current customers and potential customers of the brand
Published 2002Master's thesis -
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11
Co-creation of a sustainable image on social media : the case of five food brands
Published 2017JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
12
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13
The role of company stories in marketing from the viewpoint of storytelling process : cases: IVANAhelsinki and Rapala VMC
Published 2003Master's thesis -
14
Family business branding : communicating a family-based brand identity
Published 2017JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
15
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16
Country branding in export promotion : case Food From Finland
Published 2017JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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Flourishing digital content marketing communication : engaging consumers with attractiveness, benevolence, and cogency
Published 2020Linkki verkkoaineistoon
Doctoral dissertation