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1
Brand equity effects of sponsorship : case: the relationship between Valtra oy and JYP Jyväskylä oy
Published 2007Master's thesis -
2
Antecedents of Brand Recall and Brand Recognition in the Context of Sports Sponsorship
Published 2023Get full text Get full textMaster's thesis -
3
Employer branding as a form of sport event sponsorship : the case of a multinational industrial firm
Published 2017Get full text Get full textMaster's thesis -
4