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Measuring consumer brand engagement on social media with annoyance as a moderator
Published 2017JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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A netnographic study of how professionals perceive personal branding in LinkedIn
Published 2016JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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Co-creation of a sustainable image on social media : the case of five food brands
Published 2017JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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Communication students' motives for and attitudes towards personal branding
Published 2015JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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The drivers of employee brand endorsement in social media
Published 2022Get full text Get full textMaster's thesis -
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Public Sector Branding and Social Media Use
Published 2023Get full text Get full textMaster's thesis -
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The cool girl cult : Glossier and building brand identity on Instagram
Published 2021Get full text Get full textMaster's thesis -
14
Sustainability communication on social media : a study on the most sustainable brands in Finland
Published 2020Get full text Get full textMaster's thesis -
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Social media influencers in Finland : brand fit and communication strategy roles
Published 2020Get full text Get full textMaster's thesis -
17
The effects of social media customer service on brand love
Published 2020Get full text Get full textMaster's thesis -
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19
A netnographic study of how professionals perceive personal branding in LinkedIn
Published 2016Get full text Get full textMaster's thesis -
20
Measuring consumer brand engagement on social media with annoyance as a moderator
Published 2017Get full text Get full textMaster's thesis