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1
Measuring consumer brand engagement on social media with annoyance as a moderator
Published 2017JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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3
The drivers of employee brand endorsement in social media
Published 2022Get full text Get full textMaster's thesis -
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Social media influencers in Finland : brand fit and communication strategy roles
Published 2020Get full text Get full textMaster's thesis