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1
How does a licensing business manage its brand through third party B2B relationships
Published 2022Get full text Get full textMaster's thesis -
2
Merging brands : the effects of a post-acquisition brand change to corporate customer relationships
Published 2022Get full text Get full textMaster's thesis -
3
Brand building in startups : best practices and influence on angel investor decision-making
Published 2020Get full text Get full textMaster's thesis -
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5
Managing a start-up brand from founder competence and nets
Published 2019Get full text Get full textMaster's thesis -
6
The role of internal processes in brand alignment
Published 2024Get full text Get full textMaster's thesis