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Building a brand in business-to-business markets : case Proceedo Commerce AB
Published 2001Master's thesis -
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The role of company stories in marketing from the viewpoint of storytelling process : cases: IVANAhelsinki and Rapala VMC
Published 2003Master's thesis -
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Family business branding : communicating a family-based brand identity
Published 2017JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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How does a licensing business manage its brand through third party B2B relationships
Published 2022Get full text Get full textMaster's thesis -
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Merging brands : the effects of a post-acquisition brand change to corporate customer relationships
Published 2022Get full text Get full textMaster's thesis -
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Brand building in startups : best practices and influence on angel investor decision-making
Published 2020Get full text Get full textMaster's thesis -
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Finnish companies’ views on gaining added value on their brand by offsetting transportation emissions
Published 2021Get full text Get full textMaster's thesis -
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Managing a start-up brand from founder competence and nets
Published 2019Get full text Get full textMaster's thesis -
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Family business branding : communicating a family-based brand identity
Published 2017Get full text Get full textMaster's thesis -
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Understanding brand strategy adoption by high tech SME managers
Published 2014JYX-julkaisuarkisto / JYX Digital Archive
Doctoral dissertation -
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The role of internal processes in brand alignment
Published 2024Get full text Get full textMaster's thesis -
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Understanding brand strategy adoption by high tech SME managers
Published 2014Linkki verkkoaineistoon
Doctoral dissertation