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How does a licensing business manage its brand through third party B2B relationships
Published 2022Get full text Get full textMaster's thesis -
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Brand building in startups : best practices and influence on angel investor decision-making
Published 2020Get full text Get full textMaster's thesis -
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Managing a start-up brand from founder competence and nets
Published 2019Get full text Get full textMaster's thesis -
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The role of internal processes in brand alignment
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