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1
Building a brand in business-to-business markets : case Proceedo Commerce AB
Published 2001Master's thesis -
2
How does a licensing business manage its brand through third party B2B relationships
Published 2022Get full text Get full textMaster's thesis -
3
Merging brands : the effects of a post-acquisition brand change to corporate customer relationships
Published 2022Get full text Get full textMaster's thesis -
4
Brand building in startups : best practices and influence on angel investor decision-making
Published 2020Get full text Get full textMaster's thesis