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A netnographic study of how professionals perceive personal branding in LinkedIn
Published 2016Get full text Get full textMaster's thesis -
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Measuring consumer brand engagement on social media with annoyance as a moderator
Published 2017Get full text Get full textMaster's thesis -
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Discourse analysis of the personal brand construction of a group of Finnish managers on Twitter
Published 2017Get full text Get full textMaster's thesis -
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Family business branding : communicating a family-based brand identity
Published 2017Get full text Get full textMaster's thesis -
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Paths to purchase : the role of the online environment and the fluctuation of customer brand engagement
Published 2016Get full text Get full textMaster's thesis -
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Employer branding as a form of sport event sponsorship : the case of a multinational industrial firm
Published 2017Get full text Get full textMaster's thesis -
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Country branding in export promotion : case Food From Finland
Published 2017Get full text Get full textMaster's thesis -
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The role of internal processes in brand alignment
Published 2024Get full text Get full textMaster's thesis -
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Organising capacity - a collective process leading to place branding : coordination, co-operation and engagement
Published 2015Linkki verkkoaineistoon
JYX-julkaisuarkisto / JYX Digital Archive
Käytettävissä vapaakappalekirjastoissa
Linkki verkkoaineistoon
JYX-julkaisuarkisto / JYX Digital Archive
Käytettävissä vapaakappaletyöasemilla
Doctoral dissertation -
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Cool by association: examining the impact of influencers on brand coolness
Published 2024Get full text Get full textMaster's thesis -
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