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1
The relationship between brand love and positive word of mouth
Published 2014Get full text Get full textMaster's thesis -
2
Antecedents and consequences of brand love
Published 2021Get full text Get full textMaster's thesis -
3
Identifying drivers of brand polarization from consumer perspective
Published 2021Get full text Get full textMaster's thesis -
4
The effects of social media customer service on brand love
Published 2020Get full text Get full textMaster's thesis