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The relationship between brand love and positive word of mouth
Published 2014JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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A netnographic study of how professionals perceive personal branding in LinkedIn
Published 2016JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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Do they like and tell? : brand community members' intentions to spread eWOM
Published 2013Master's thesis -
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Communication students' motives for and attitudes towards personal branding
Published 2015JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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Industrial branding using digital media : case: The Switch
Published 2012JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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The relationship between brand love and positive word of mouth
Published 2014Get full text Get full textMaster's thesis -
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How does a licensing business manage its brand through third party B2B relationships
Published 2022Get full text Get full textMaster's thesis -
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The drivers of employee brand endorsement in social media
Published 2022Get full text Get full textMaster's thesis -
15
Feuer Frei! : The Multimodal Construction of Rammstein's Brand
Published 2022Get full text Get full textMaster's thesis -
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Public Sector Branding and Social Media Use
Published 2023Get full text Get full textMaster's thesis -
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”From Skin to Soul" : a case study of a beauty brand website
Published 2022Get full text Get full textMaster's thesis -
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Antecedents and consequences of brand love
Published 2021Get full text Get full textMaster's thesis -
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The cool girl cult : Glossier and building brand identity on Instagram
Published 2021Get full text Get full textMaster's thesis