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Identifying drivers of brand polarization from consumer perspective
Published 2021Get full text Get full textMaster's thesis -
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The effects of social media customer service on brand love
Published 2020Get full text Get full textMaster's thesis -
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Examining the antecedents and consequences of web brand experience
Published 2019Get full text Get full textMaster's thesis -
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Communication students' motives for and attitudes towards personal branding
Published 2015Get full text Get full textMaster's thesis -
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Antecedents of Brand Recall and Brand Recognition in the Context of Sports Sponsorship
Published 2023Get full text Get full textMaster's thesis -
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A netnographic study of how professionals perceive personal branding in LinkedIn
Published 2016Get full text Get full textMaster's thesis -
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Measuring consumer brand engagement on social media with annoyance as a moderator
Published 2017Get full text Get full textMaster's thesis -
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Discourse analysis of the personal brand construction of a group of Finnish managers on Twitter
Published 2017Get full text Get full textMaster's thesis -
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Paths to purchase : the role of the online environment and the fluctuation of customer brand engagement
Published 2016Get full text Get full textMaster's thesis -
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