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The relationship between brand love and positive word of mouth
Published 2014JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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Do they like and tell? : brand community members' intentions to spread eWOM
Published 2013Master's thesis -
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Family business branding : communicating a family-based brand identity
Published 2017JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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Country branding in export promotion : case Food From Finland
Published 2017JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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How does a licensing business manage its brand through third party B2B relationships
Published 2022Get full text Get full textMaster's thesis -
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The drivers of employee brand endorsement in social media
Published 2022Get full text Get full textMaster's thesis -
11
Visual social media engagement : Nordic brands on Instagram
Published 2022Get full text Get full textMaster's thesis -
12
Public Sector Branding and Social Media Use
Published 2023Get full text Get full textMaster's thesis -
13
Antecedents and consequences of brand love
Published 2021Get full text Get full textMaster's thesis -
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Finnish companies’ views on gaining added value on their brand by offsetting transportation emissions
Published 2021Get full text Get full textMaster's thesis -
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Brand perceptions based on visuals and message appeals : communicating a Finnish luxury brand on Instagram
Published 2020Get full text Get full textMaster's thesis -
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Identifying drivers of brand polarization from consumer perspective
Published 2021Get full text Get full textMaster's thesis -
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The effects of social media customer service on brand love
Published 2020Get full text Get full textMaster's thesis -
20
Examining the antecedents and consequences of web brand experience
Published 2019Get full text Get full textMaster's thesis