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2
The drivers of employee brand endorsement in social media
Published 2022Get full text Get full textMaster's thesis -
3
Antecedents and consequences of brand love
Published 2021Get full text Get full textMaster's thesis -
4
Identifying drivers of brand polarization from consumer perspective
Published 2021Get full text Get full textMaster's thesis -
5
Examining the antecedents and consequences of web brand experience
Published 2019Get full text Get full textMaster's thesis